Why Fewer Parents Are Reading to Kids — And Why It Matters

A recent opinion piece from The 74million raised a concern that hits close to home for many families: fewer parents are reading to their young children. 

According to a recent HarperCollins survey, only 41% of children under age 4 are being read to daily. Even more concerning, 1 in 5 parents rarely or never read to babies and toddlers.

Experts say this decline matters. Reading aloud helps children develop language, vocabulary, focus, and social-emotional skills. It also prepares them to start kindergarten with confidence.

What’s Behind the Decline?

There are a few reasons families may be reading less:

• Some parents didn’t enjoy reading as kids themselves and don’t feel confident reading aloud.
• Busy schedules and screen time are getting in the way.
• Some parents think educational apps are enough.

But the data tells us that reading together is still one of the most powerful ways to help a child grow.

Why Reading Aloud Matters

A study from Ohio State found that children who are read to daily can hear up to 1.4 million more words by kindergarten than those who aren’t. These early language experiences build stronger brains and better school outcomes.

Research also shows that the quality of the reading experience, like asking questions, pointing to pictures, and talking about the story, helps even more with understanding and vocabulary.

Free Tools for Families

At CEAM, we know Missouri families want to support their kids, so we try to share tools that work.

• FreeChildrenStories.com: A free website with engaging, age-appropriate stories in English and Spanish.
• GetEpic.com: A digital library with thousands of books — free for educators and affordable for families.
• Dolly Parton’s Imagination Library: Free, high quality print books mailed every month to children from birth to age 5. Families sign up based on their zip code and books are delivered by mail at no cost. Available in many (but not all) Missouri counties.

You can find these and more on our Learning Resources page.

The Bottom Line

Even 10–15 minutes of shared reading a day makes a difference. Reading aloud builds confidence, boosts vocabulary, and creates bonding time. It’s not about being perfect, it’s about being present.